SURF Music opens the doors to Japanese music market

TOKYO – Creators around the world now have direct access to a collection of the largest labels in the second largest music market - Japan.
 

Bridging the gap between the Asian music markets and the West, SURF Music has built a reputation for connecting musicians with buyers for exclusive placements across the global entertainment industry. Now welcoming major Japanese labels Universal Music Japan, Sony Japan, Avex, and Fujipacific to the platform as official users, SURF solidifies its position as the most trusted and direct link between the formerly insular Japanese music market and global creators looking to collaborate and get discovered.
 

Already, Sony has released several hit songs created with SURF, most notably Philosophy No Dance’s “It’s show time” and tracks “SPIN,” “move on,” and “Love Yourself” from Little Glee Monster’s #1 Oricon album BRIGHT NEW WORLD.
 

The impact of these new users on SURF is twofold. For the labels, their artists and A&Rs now have access to SURF's state-of-the-art Magic Search and project discovery for uncovering up-and-coming talent and SURF Sessions for finding collaborators for their own projects. At the same time, independent music creators from around the world now have the opportunity to pitch project briefs and upload their work to SURF with the chance of connecting with these Japanese labels and having their work selected for projects outside their geographic area.
 

“We are thrilled to welcome Avex and Sony Japan to SURF Music and begin connecting them with talented creators and their songs from international markets,” says Ken Kobori, Founder and CEO of SURF Music. 
 

With appearances at SXSW in Austin, TX and Music Biz in Nashville, TN and a 750% increase in monthly active users since January 2023, SURF is already making waves on a global scale. Remaining committed to building its home market into a powerhouse of its own, SURF Music’s latest domestic additions to the platform will help the company connect more J-Pop superstars to the resources they need to make an international impact.
 

About SURF Music
 

SURF Music is an all-in-one platform for songwriters, producers and music makers to connect, collaborate, package, pitch and sell their original unreleased music for opportunities across the global entertainment industry. SURF Music fosters borderless connections, giving songwriters, producers and music creators unprecedented access to Japanese, Korean and Taiwanese labels and A&R professionals. On the other end, Asia-based music buyers can discover, connect and collaborate with global music creators with ease, as well as explore a curated marketplace of unreleased demos using ethical AI-supported search tools.