In the latest episode of Sound Connections' FOUNDER series, we're thrilled to welcome Kenneth (Ken) Kobori, the visionary behind SURF Music. His story is a fascinating blend of creativity and tech-savvy entrepreneurship, extending from his early successes in the music industry to his current venture that's reshaping how music is made and shared.

Our journey with Ken begins with his initial triumphs, including his work on "Story" by AI, and collaborations with iconic groups like Earth Wind & Fire and Little Glee Monster. We delve into the challenges and pivotal learnings that paved his path from a successful music professional to a groundbreaking founder.

The core of our conversation centers around the genesis of SURF Music. Ken shares the inspiration behind creating this dynamic platform and its mission to inject new energy into the music industry. We explore how SURF Music is not just a digital ecosystem but a revolutionary tool for artists and creators.

Our discussion then shifts to the nuts and bolts of SURF Music’s business model. Ken elaborates on how the platform simplifies transactions and maximizes opportunities, creating a seamless experience for users in the digital music landscape.

The episode also uncovers the technological prowess behind SURF Music, from its AI song tagging system to its advanced search functions. Ken gives us a sneak peek into what's next for the SURF global creative community, hinting at exciting developments on the horizon.

Another key focus of our talk is the significance of SURF Music’s base in Tokyo, Japan. Ken provides unique insights into the Asian music market, particularly the vibrant Japanese music scene, and how this influences the platform's growth and strategies.

Looking towards the future, Ken discusses the next steps for SURF Music, including its recognition as a SXSW Innovation Awards Finalist and what this prestigious acknowledgment means for the company’s trajectory.