For a lot of artists, the idea of getting their music out into the wider media and entertainment industry is an attractive one, but one that can often be fraught with difficulty and confusion. How do you get your music heard? How do you cut through the noise? How can others discover your music?

That's exactly the sort of question that songwriter and producer Kenneth Kobori was asking when he founded SURF Music.

Described as a Tokyo-based B2B digital ecosystem and marketplace for music makers to exclusively sell their unreleased music to buyers across the global media and entertainment industry, SURF Music aims to help songwriters and producers seek and find creative opportunities in music markets and networks outside of their own, and pitch and place their songs in Asia, all while retaining their publishing rights.

But how did SURF Music come to be? What exactly is it that they do? How does it benefit the world of media and entertainment? Well, for our latest Agency Spotlight, we spoke to London-based Chief Creative Officer of SURF Music, Justine Suzuki, to go behind the scenes of the company, and learn all about the good work they do.